{"id":6794,"date":"2016-03-16T17:16:25","date_gmt":"2016-03-16T17:16:25","guid":{"rendered":"https:\/\/webguy.nl\/?p=6794"},"modified":"2017-12-10T13:19:26","modified_gmt":"2017-12-10T13:19:26","slug":"best-product-on-a-lonely-island","status":"publish","type":"post","link":"https:\/\/webguy.nl\/2016\/03\/16\/best-product-on-a-lonely-island\/","title":{"rendered":"Best product on a lonely island"},"content":{"rendered":"

 <\/p>\n

\"photo-1432713643391-77a1b3f57e84Let’s say we at Webguy Themes are developing the best WordPress theme ever created.<\/p>\n

Our theme\u00a0has a\u00a0unique design, an intuitive user\u00a0interface\u00a0and excellent support. Also, it will have excellent documentation, and the whole concept is a genius. Even if all this will happen (and it will), how many\u00a0sales\u00a0will we have if we just put this theme on our site for sale and wait?<\/p>\n

The simple answer is that we will have no sells\u00a0or almost none. Why is that?<\/p>\n

Why will no one come to buy our fantastic\u00a0WordPress theme? We need (like any other business) to have people who know about our products, understand the benefits and one who needs it. We need marketing.<\/p>\n

The marketing goal is to find our\u00a0target audience. To find\u00a0our potential customers so they can hear about our products, and give them the opportunity to buy it. Our marketing should create as many sale opportunities as possible\u00a0to\u00a0buy the product.<\/p>\n

We are approaching the end of the development\u00a0phase of one of\u00a0the most complete and advanced WordPress themes. We call our theme a package cause it comes with a few important plugins we developed for it. How should we make our potential customers know about us?<\/p>\n

First, we should define who is our customer, or better even, who is our dream customer? Then we can look for him.<\/p>\n

Our Dream Customer<\/p>\n

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  1. Our dream client is a website developer\/designer, \u00a0who uses WordPress as his\u00a0websites\u00a0platform.<\/li>\n
  2. Our dream customer is one who understands how important is a great design.<\/li>\n
  3. Our dream customer is one who understand and appreciate\u00a0the quality of the code for speed, performance, and lack of bugs (errors).<\/li>\n
  4. Our dream client knows that there is nothing like great documentation to save him time. It will make the website development faster and easier.<\/li>\n
  5. Our dream customer will buy our products many times cause he will be so happy about them.<\/li>\n
  6. Our dream customer will be so happy about our products so he will recommend\u00a0them to his colleagues. He will even write about it in his blog, and he will share his enthusiasm for them in his social networks.<\/li>\n
  7. And our dream customer will ask\u00a0for enhancements, fixes. He will also\u00a0suggest\u00a0us all kind of suggestion to make our products even better.<\/li>\n<\/ol>\n

    So now, that we know who are our dream customers, all we should do is find them, and let them know about ourselves and our products.<\/p>\n

    Where will we find our dream customer<\/p>\n

    I believe that when one have a winning product the dream customers are looking for him. They don’t know that, but they are looking for a good reliable product with good functionality and superb design. They are looking for a new, and unique theme that doesn’t look the same as so many other websites who looks the same because they use the same themes. They are looking for a theme built by professionals with a lot of experience.<\/p>\n

    Our dream clients are searching for us, for our products. They want to buy products made passionate professionals who will listen to every suggestion and fix any bug or error in lightning speed.<\/p>\n

    Where does our dream client look for all of it?<\/p>\n